Top Beauty Retail Apps on iOS in Latin America Q4 2022

In the fourth quarter of 2022, the top beauty retail apps on the iOS platform in Latin America exhibited diverse trends in downloads, active users, and revenue. Here's a closer look at the performance of five leading apps in the category, based on Sensor Tower data.

SEPHORA: Maquiagem e Perfumes experienced fluctuations in weekly downloads, peaking at 10K during the week of November 21. Active users saw a notable increase from 54K in late September to a high of 73K in late November.

SEPHORA showed a steady rise in weekly downloads, starting at 1.4K in late September and reaching 3.6K by the end of December. Active users climbed from 17K to nearly 25K over the quarter.

IPSY: Personalized Beauty had a varied download pattern, with a peak of 1.1K in mid-October. The app's active users grew from 3.2K to over 4.3K by the end of December.

Perfumerías DRUNI saw modest download numbers, peaking at 86 in mid-November. Active users increased from 45 to 180 during the same period.

Ulta Beauty: Makeup & Skincare had minimal download and active user activity, with the highest weekly downloads at 31 in early November and active users reaching 28 in late November.

For more detailed insights and trends, visit Sensor Tower.